Here’s what you need to know about the largest marketing campaign in National Parks history
The National Park Service doesn’t turn 100 until August 2016, but the celebration took off in earnest a few weeks ago with the launch of Find Your Park, a multimedia marketing campaign with the goal of making the National Parks System a destination for millennials (who records show aren’t visiting National Parks nearly as much as the generations before them) and urban dwellers.
Their plan is to give Park diehards a direct platform to pull newbies into the outdoors. “To preach the gospel about being active in these incredible places, Find Your Park equips our veteran explorers with a mobile and online sharing platform to use with the tools they already have, like their smartphones and apps,” says Clarence Fluker, Centennial Public Affairs Specialist at the National Park Service.
To do your part, visit FindYourPark.com, a site where visitors can upload photos and videos illustrating their national park experiences in hopes they will impact and inspire others to do the same. Kiosks that are appearing in cities around America, will display your work. Then take the “quiz,” really a series of three questions about your ability level, interests, and location that will suggest Park ideas, or if you allow the website to know your location, it will spit out suggestions based on where you are. Hit up the website’s Download Center, which offers free guides including The Places Nobody Knows (off the beaten path parks), 25 Unforgettable National Park Hikes, and Gimme Shelter (where you can sleep in and around National Parks).
Last year saw the highest number of national park visits in history, with 292.8 million visits. But the NPS expects to surpass that number in 2015 and 2016.
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